Search Engine Optimisation
What is search engine optimisation?
Search engine optimisation (SEO) is the process of updating your website so it can match what people look for in Google, relevant to your business. The words people type (or speak) are called a search queries or keyword phrases (KWP). We choose target keywords and phrases for each page on your website and make sure it is optimised so you have the best chance at showing up in the results. We want to ensure Google thinks your web page is a good match for the type of queries your potential customers use when they are looking for products or services like yours. SEO is about making sure search engines can understand your website so that you can get found online. Search Engine Optimisation helps to increase your websites search engine visibility. An optimised website is easily understood by search engines and targeted towards the most relevant search terms used to find information like yours. The desired result ‘post-optimisation’ is an increase in the quality and number of referrals to your site from search engines. Search engine optimisation happens on the page and off the page, so that means your content and the way your website is built has an impact on your search visibility.
Search Engine Visibility
When your website is well-built and optimised for search you are more likely to rank for searches that match the intent of your potential customer and bring new enquiries your business.
How is a website optimised for search engines?
The results of research and careful planning will determine how your web site is optimised. Search engine’s look at a number of key area’s to determine what your site is about. This is generally thought of as ‘on the page’ and ‘off the page’ optimisation. On the page is basically updates you can actually see and includes page titles that show in search results and the written content. Off the page can include meta tags (special code that is hidden from view), and the overall structure of your sitewide navigation and internal linking. This information helps to determine if your site should be included in search results and where it is placed within those results. Optimisation involves adjustment to these aspects of your web pages to ensure they clearly communicate the right information to search engines and are included in search results when they should be.
Keyword research
A critical part of optimisation is finding out which search terms are used by your target audience. (eg. do they look for ‘suit hire’ or ‘suit rental’?) The individual search terms are referred to as ‘Keywords’ (KW). During a keyword research phase, your Keywords are analysed and crafted into ‘Keyword Phrases’ (KWP) and these are applied to your sites visible (on the page) and hidden (code only) page attributes as part of the optimisation process.
Search Engine Results Position (SERP)
Many sites target similar Keyword Phrases. Your ‘Search Engine Position’ is where your website is placed within these search results.
Digital Marketing Services
Creative Mode delivers expert digital marketing services in Brisbane to ensure you are visible and effective online. Our SEO clients enjoy top positions in Google that bring new business daily. Get in touch if you would like to get better results for YOUR business.