Search Engine Marketing

Alicia Laing giving the 'SEO is Easy' talk in Brisbane

What is search engine marketing?

Search engine marketing (SEM) is the process of promoting your website in search engines so that your website can be found when people are searching for the products or services you provide. Search engine marketing includes organic search marketing and paid advertising such as Google Ads ‘pay-per-click’ advertising (PPC). Search engine marketing is an effective means of attracting new leads to your business because it’s can fulfil both long term and short term goals. It’s particularly effective because search generally captures attention during the exploration phase of the customer journey when the potential customer is in the market and their intent is to make a purchase. Search engine marketing is at the beginning of a significant change due to the development of AI-powered answer engines. Google’s inclusion of AI Overviews and AI Mode in the search results page (SERP) will have a significant impact on website visits. Whilst building AI confidence follows similar tactics to traditional SEO, there will be a need to revisit search strategy and update as AI engines gain search market share.

Search Engine Visibility

Wondering what search visibility is? Search visibility is being seen in search engines when people search. Search engine marketing is one of the most cost effective methods for small business website promotion and the results are easily measured via web statistics such as Google Analytics. Our strategy for online marketing in Brisbane is simple and it works. Search engine marketing targets potential clients right at the time they are actively looking to make a purchase so it delivers high conversion rates. Your website statistics can prove without a doubt, the effectiveness of your online marketing strategy. The following services are the basics for effective search engine marketing and are available as projects or packages. We’d love to talk to you about what we can achieve for your Brisbane business.

Web Site Appraisal

Find out how well your current web site is performing in search engines, and how effective your site is in key area’s such as website speed, visual design, accessibility, site structure and layout, search engine accessibility, keyword targeting, search engine saturation and more.

Keyword Research

We perform research to determine the most effective keywords and keyword phrases your web page should target online and provide an assessment of your online competition for those keywords. Google is all about relevance so it’s important to choose keywords that are relevant to your target market. If you try to target too braod a phrase you will require a lot more resources to compete. We look for highly relevant keyword phrases that we see will convert well.

Competitive Analysis

Once we know which keyword phrases are most relevant to your business and target market we can then review current search results to decide which one’s will be most effective given your online competition and budget for advertising and website marketing tasks.

Search Engine Optimisation

With known keywords and keyword phrases it’s now possible to optimise your web pages and digital assets for these to ensure Google knows your website is relevance to the search phrases. This service includes updating of page titles, meta tags, alt attributes, modification of body text as required, additional internal linking as required. All of your digital assets will need to be optimised to leverage search visibility, not just your website copy.

Search Console

If your website isn’t already in Google’s Search Console then we add the site. Search Console provides fantastic information to track your results online. You can see which queries and which pages are getting attention and use the information to adjust your site for better results.

Build Your Profile

Attracting good quality links to your site from other relevant websites and getting social media mentions is key ongoing work to build visibility in the Google search engine. This is another aspect we can assist with once your website is optimised for search.

Web Statistics Reporting

Measure your online success with regular website statistics reports that tell you how effective your search engine marketing is. You can even view real time visitor actions on your website.

Digital Marketing Services

Creative Mode delivers expert digital marketing services in Brisbane to ensure you are visible and effective online. If SEO is a strategy you are considering get in touch .