This past weekend saw the launch of a new social media platform called ‘Threads’.  It’s a text based app that is being hailed as a Twitter replacement (apparently Twitter is threatening to sue).  The app was built by the Instagram team.  This new social space was quickly filled with unprecedented user sign ups within hours, beating every other platform ever launched.  So what’s it all about and how will Threads social app feature in the greater scheme of digital marketing for business? Read on. Continue reading →