Marketing expectations as COVID-19 restrictions ease

Business owners can get a little hopeful about recent announcements from the Queensland Government.   We anticipate a staged relaxation of COVID-19 restrictions in the coming months.   When this happens and local business owners can return to servicing clients face-to-face, the economy will be recovering from a shock that’s expected to take months to play out.  If you’ve managed to stay focussed during the current health and economic crisis and you’re ready to roll out marketing to kick-start business again you’ll be aware that competition is expected to increase, communication online is changed and the competitive landscape has likely shifted as the result of the Coronavirus Pandemic ‘lockdowns’.  All this happened at warp speed and we’re now experiencing the fallout.

So what is your plan?  There are three things in particular that I’m seeing right now. Continue reading →

Observations for future small business owners going through a pandemic.

This is top of the list of things I never thought I’d write about. Let’s get straight into it. Here’s what I’ve learned through personal experience and talking with others during the Novel Coronavirus pandemic of 2020. It’s what I know, personally not what I’m guessing so this is mostly useful for anyone who is able to remain trading in some form or another.

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What I learned promoting WordCamp Brisbane 2019 on Social Media #WCBNE

WordCamp Brisbane 2019 is done and dusted. There will still be meetings with the WordCamp organising team to reflect on what went well and what could be improved but right now I want to talk about the social media side of things. Here’s the ‘brain dump’. I hope it helps someone else doing digital marketing for events in future.

There were 323 tickets sold in the previous year, this year we increased ticket sales by 36% and sold 440. Events typically sell 70% of their tickets within the final 2 weeks. WordCamp Brisbane 2019 proved you can change that with regular posting in the weeks prior.  Every post, share, like, comment extends reach and prompts new people to get onboard. That requires a lot of time and the commitment to engage at all hours.  

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How to add and manage images in WordPress

Updating images in a WordPress website is easy but there are a few things you should know if you want to provide a great user experience and follow best practice. If you are here because you just need to know the actual steps to upload an image then lets get that out of the way first!

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SEO is Easy – WordPress Brisbane @ River City Labs

Creative Mode has a focus on Google Search, WordPress and Small Business so it was a great opportunity to present a talk at the WordPress Brisbane Meetup last night at River City Labs.  With a title like “SEO is Easy” it was a popular talk with a lovely crowd and I really enjoyed chatting with everyone afterwards.  If you were there – thanks for coming and thanks for the feedback.  Here are the slides: Continue reading →