> Good planning
A good digital strategy provides clarity, makes implementation effortless and sets you up for budget efficiency. Understanding your goals and resources is essential for an achievable plan. With a good strategy, decisions that were previously confusing become straightforward. You'll know what to say, when, where, to whom and how. You'll know how to measure success and you'll see a much better return on your digital marketing spend.
> Well built website
A well-built website attracts business. The structure, code and content of a website make a huge difference to your traffic and conversion rates. A well built website loads fast, is easy to use on any device, is loved by Google, has quality code, is secure and most importantly, achieves what it set out to do. With systems in place to measure and report on results you'll know what works and what needs work. Professional developers understand these requirements.
> Engaging content
A well built website, optimised for search will bring potential new customers to your business (even if they've never heard of you) but your digital pitch needs to capture attention in less than 8 seconds. If your content doesn't resonate and prove you understand visitor needs you will lose them fast. Good quality content will connect and provide value quickly so you can enjoy conversion clicks more often.
> Effective marketing
With a strong base, it's time to leverage your most valuable digital asset. Integrated marketing communications deliver a consistant message across all channels to attract and convert more clients. Campaign tracking confirms what works and where to get your best return on investment (ROI). Don't be the business owner that stops after their website launches and fails to leverage their investment. Go for marketing gold.
> Support for growth
Technology changes and you need to stay ahead of the curve. Websites need to be updated and backed up so they remain secure. Content needs to be updated regularly to maintain organic search position. Marketing plans need to be implemented and managed to make sure your advertising ROI is exceptional and still delivering results. Your hosting and domain renewals will need to be managed so you don't miss anything. Most importantly, new technology needs to be implemented as the market changes. It takes time, skill and knowledge to keep on top of these regular tasks and yes, we can all of that and more.