Brizzy Rubbish Removals needed to smooth out seasonal highs and lows and break into the corporate market in Brisbane.
As any seasonal business owner knows the highs and lows throughout the year need careful planning to keep the team busy during the low season. Mike really values his team and wanted to provide stable hours even in the low season. We actually met Mike when he removed some old concrete from the property. We got talking about websites and he decided it was time to make some changes and take advantage of the opportunities Google search provides for small business.
We redeveloped the website, optimised it for Google organic search and created a Google Adwords campaign to kickstart enquiries. We reviewed the website content and expanded it to include the sort of topics that our research showed would be most effective during the low season.
Mike saw results pretty quickly due to the Adwords campaign but when he saw the organic Google position also climb the trust was there and he has taken our advice ever since. Not only did we get Mike to number one for all of the most competitive search phrases (which delivers a lot of enquiry daily), we started to see his competitors making changes to keep up.
Mike has expanded his vehicle fleet and staff and we're on his third website now. We've arranged photo shoots, directed video marketing and pitched myriad ideas for business growth offline too.
The conversion rate on the website form is siginficantly above the average of any industry. The Google Ads are capturing almost 70% impression share and impressive conversion rates. The phone and email enquiries keep the team busy and we've wiped out the 'low season'. Mike is still one step ahead of his competitors which are now corporate overseas franchise businesses that have moved into the market in Australia. We've worked together for about 10 years years now so it's safe to say the business relationship is a success also.
Win. Win.Visit Mike's Rubbish Removals Website
Plan to succeed. Your digital success starts with understanding your value and how to communicate with your ideal potential clients.Digital Strategy
Organic SEO, Google Adwords and Facebook Advertising campaigns to attract quality leads with minimum effort and efficient investment.Digital Marketing
We build easy to use, Google friendly content and websites with a proven ability to attract, convert and retain top quality prospective clients.Website Design
Ensure your website is fast, secure and up-to-date with the latest code and content via our digital marketing and reliable website support plans.Web Hosting