Alicia attended the Queensland College of Art in Morningside studying a Bachelor of Visual Arts (Commercial Photography) before leaving in 1997 to take on a full-time position as Financial Controller / Administration Manager at Hub Communications (The Hub) in the Brisbane CBD.
The Hub employed more than 30 people across its four main areas of business: web development, internet training centre, internet cafe and local Internet Service Provider (ISP) and was the first internet cafe in the southern hemisphere.
Interested in web development (the reason for taking the position) but unable to transition from admin to webdev, Alicia left The Hub to pursue a career as a web designer independently. She spent the next few years helping small business owners implement digital solutions including computerised bookkeeping, online banking and internet marketing services whilst learning web design and development at night.
Alicia began trading as Creative Mode with a 'small business web focus' in 2002. Experience working across the board for retail, wholesale, service and manufacturing businesses provided a unique perspective that quickly distinguished Creative Mode as one of Brisbane's leading professional web design studios for Australian small business websites.
Alicia completed a Master of Business Administration (Marketing Management) in 2017. The research topic was "Understanding customer value to deliver competitive advantage for SMME’s in disruptive business environments." Creative Mode has now been operating more than 16 years.