How Is A Web Site Optimised For Search Engines?
The results of research and careful planning will determine
how your site is optimised. Search engine's look at a number
of key area's to determine what your site is about. This includes
page titles, meta tags (special code that is hidden from view),
the written content and the overall structure of your sitewide
navigation. This information helps to determine if your site
should be included in search results and where it is placed
within those results. Optimisation involves adjustment to
these aspects of your web pages to ensure they clearly communicate
the right information to search engines and are included in
search results when they should be.
A critical part of optimisation is finding out which search
terms are used by your target audience. (eg. do they look
for 'suit hire' or 'suit rental'?) The individual search terms
are referred to as 'Keywords' (KW). Your Keywords are analysed
and crafted into 'Keyword Phrases' (KWP) and these are applied
to your sites visible (on the page) and hidden (code only)
page attributes as part of the optimisation process.
Many sites target similar Keyword Phrases. Your 'Search
Engine Position' is where your website is placed within
these search results.